Nokia Low Sales, Profits and Market Share

If the first manufacturer of telephony in the world business figures are always regarded with magnifying glass, when the world is mired in a recession of this magnitude these are they counted even more, hoping to anticipate the overcoming of the moment so negative that we are going through. Well, Nokia He has presented its results today confirming that it is not irrelevant to the current situation.

In the first quarter of 2009 Nokia obtained a benefit net of 55 million euros, one 96% less than in the same quarter of 2008, while the billing dropped by 26.7% to 9.274 billion euros. As regards Units, Nokia sold 93.2 million Terminal, 19% less than in 2008, according to its own estimates, the descent of the whole of the industry was somewhat lower, 14%, which resulted that its market share fell about two points, up to 37%.

The only positive is the increase in sales in United States, territory where Nokia has not functioned well in recent years. For the rest of 2009, Nokia expects a improvement especially in the second half of the year, both sales and market share, although worldwide sales of the sector will suffer a decrease of 10% compared to the previous year.

But in addition to the recession, Nokia has recognized that the decline in margins which has suffered are due to a higher proportion of sales of low-end terminals, the 5800 XpressMusic It reached 2.6 million units sold since November 2008 and more than 3 million units shipped to the market, but it has been too much only in the catalog of Nokia, as we mentioned with HTC a few days ago, is expected that to Nokia go to renewing its range with recent high series terminals announced its sales improve.

In addition these terminals also mean higher revenues thanks to the sale of music through Comes With Music and all the solutions that will be incorporating the portal Ovi, by which this year Nokia will focus on launching phones with which to exploit these services.

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