Last week Nokia launched in United States the 5800 XpressMusic NAM, adapted to telephone networks that operate there. Last year, the Nokia 5800 was the subject of intense marketing campaigns and, for example, could see a video of Britney Spears or in the last Batman movie.
This model is offered to the American public for 359 dollars free and characteristics of hardware is a magnificent competitor with any other touch smartphone which are currently on sale. However, it is only possible to buy 5800 in the two stores own that Nokia has in the USA, or via the Internet. Other models such as the E71 or the N96 is sold in Best Buy, a chain with about 1000, duty-free shops or contract and subsidy. In addition, unlike that in other countries, has been a launch No Star media or events of importance that could draw the attention of the market.
If this was not enough, Nokia has had that stop selling the 5800 because of a problem that makes it impossible to use the 3 G connection. In some areas of the country seems that model works correctly but in others not, so that after a few hours on sale, the 5800 was retired waiting to identify the reasons and to avoid customer returns.
RIM and BlackBerry, Apple, Windows Mobile, or Palm are the best-selling smartphones in the USA. Although Nokia is the best seller in the rest of the world, there Symbian is still an unknown. If a current presence, add a so embarrassing launch as this and that most of the bloggers are American, it’s clear that Nokia is still much to be done. It is not only conquer a market and increase profit margins. It is also a matter of public image and awakening interest by developers in the Symbian platform.