During an interview at the Experience Designer VP of Samsung Yoojin Hong revealed some interesting details about the strategic policies put in place by the South Korean company with regard to the creation of the smartwatch Gear S2.
The Vice President said as initially the intention of Samsung was to offer a product that is intended to evolve over time, as well as evolve the software and user experience. The second change to the change of the first, allowing mobile devices to improve more and more.
“While the beta test for some services or applications are generally the fastest way to place a product on the market as soon as possible, the same cannot be said for the user experience: this cannot be a beta,” says Yoojin Hong.”This is the challenge for many designers of user experience of Samsung. Must be complete and allowed to evolve existing and future hardware for at least two or three years. “
A key element of the success of Samsung is then the ability to design and develop the products and services within their company, without the need to outsource these tasks. This not only speed up processes, but also to optimize the hardware, the software and user experience. An example of this is the Gear S2, a “casual watch for every day more than a smart device“. According to Yoojin Hong, the circular form factor is just the result of putting user experience at the Centre of its development. For this reason it has been inserted using a rotatable bezel for navigating menus of the device, thus enabling the user to easily access content offerings without incurring any problems related to the use of the small touch screen.
As regards the adoption of a circular display, the Vice President motivates the choice stating that the rectangular shape is likely to lead the eye to move from right to left and from top to bottom“, without focus and gaze about what really affects. The circular shape allows to center the main information, putting the necessary content in the center of the display.
The realization of the Samsung S2 Gear required the intervention of several teams at the same time, from visual design to hardware, software and industrial design. The ring is the most glaring example, representing the perfect mix between the knowledge brought by all departments concerned to implement the smartwatch.
Finally, Yoojin Hong takes stock of the situation about how much wearable devices infuiscano on daily life: “wearable devices are taking the place of smartphones and computers. Allow the technology to be as invisible and natural, although still accessible. ”
According to Samsung, the wearables will take on an even more central role from the moment will become the main “point of interaction” between different related products in our possession.
Technology, integration and continuous evolution. Therefore these are the elements on which Samsung invests more to offer innovative products that can generate experiences that evolve over time. It is perhaps also why Samsung decided to adopt a new organisational forminside following the typical characteristics of a start-up to reduce decision-making time and increase flexibility. According to Samsung, therefore, is not only the experiences we have to evolve over time, but also the company itself.
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