The leading manufacturers of mobile phones, Nokia, Samsung, LG, Motorola or Sony Ericsson, have some eight hundred customers. Of these, only a few hundred are truly important. Customers with an enormous power, they are the operators mobile phone.
Make a mobile phone from scratch, i.e. without evolving a model that already exist, costs between 100 and 200 million dollars. Engineers, designers, needed investment in marketing, transport, materials and hundreds of thousands of tests before releasing it to the market. Despite all the deployment media, in spite of all the expenditure involved, if operators decide that they do not want a specific mobile model, manufacturers they prefer to cancel its production.
In the mobile phone industry for operators around the world generates a turnover of some 800,000 million dollars. 51% of the benefits for mobile services are partitioned between only 10 operators.
China Mobile is the operator with greater volume of income, 7%, and it is almost certain that the number will increase. In the USA we have Verizon, AT & T, T-Mobile and Sprint, while in Japan are NTT DoCoMo and KDDI. In Europe we see that Vodafone and Movistar they are 6%, followed closely by Orange with 5%. I.e., 3 of the most important operators in the world in terms of revenues they operate in Spain.
If you’re Developer, These operators are your basic objective. Marketing your application or a new service with the big 10 is a success. The problem is that negotiating with these giants may be an impossible task, an eternal process of finding the right person and get final approval. This is changing, but for now, a faster via can come hand get the collaboration of smaller operators and wait for your product to mature. The mere fact that you’re working with an operator can be used to open the doors of the largest.
If you’re a fan or a simple user mobile phone, until now manufacturers of mobile did not know that you existías, your opinion was unimportant. Until not long ago, manufacturers were to orders of this select club of customers that they established that mobile, when and how they had to do. The point of break in this trend is called iPhone.
Apple created your phone without having operators. Its sales success has come to corroborate what we can call phones “ Messiah & #8221; (in English “ Jesus phones ”, “ compelling devices ”), terminals with a great push media and expectation in the market. The HTC with Android or Palm Pre they are examples of this trend. They are designed more or less independently, but they are the operators which they struggle to get them exclusively, as a differentiator from the competition. The manufacturer can finally focus on what users demand rather than meet demands, more or less successful, operators.
In any case, the leading mobile manufacturers cannot afford many luxuries. It is possible to create a few elite independent models, but they still need to go in the hands of the operators for the rest of their terminals. The potential economic and distribution makes it possible for operators to manufacture is your own mobile, something you are already doing some. There can be a total rupture, at least for now.
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